Global campaing for the launch of iPhone SE from the Apple. My job was to bring a city with terrible traffic during peak time to life. So, we rented 50 cars, stuck 'em in the street, and voila! Then I set dressed all the fake shops and found the one and only right bus. To make the shoot more comfortable, we cut the bus in half and brought it into the studio for some motion control magic. Thanks to virtual production, it's impossible to tell what was shot on location and what was shot in the studio. And big shoutout to the amazing model makers for creating such intricate electronic details for the phone's interior. All filmed in camera!
Client Apple Director Martin Krejčí DoP Anthony Dod Mantle Production designer Drogo Michie Art director Vojtěch Kálecký Production Ruffian Service production Flinks