Yeah, so we tackled a project for 3M Scotch-Brite that had us shooting different models of dish sponges in various kitchen cleaning scenarios. We went all out, scaling up the whole world 1:10 and making the sink the size of a bathtub. Fridge half the size of the studio, tiny fridge magnets now big like a real kid. Fake dirt made from gel exploding and flying everywhere. It was a blast designing these US kitchens and thinking about all the little details that had to be brought to life in upscale. That's how we do it!
Client3M Scotchbrite DirectorMartin Krejčí DoPŠtěpán Kučera ProductionRuffian