So we're doing this campaign for New Balance and Strava, and the real task was designing that unique metal locker cabinet. I got inspired by those empty city light boxes you see at bus stops and around the city, and wanted to make it stand out. We lit it up from the outside so it's easy to see from a distance in fast FPV drone shots, and put in some powerful LED screens wall panels inside so it glows in your face when you open it. Moving it around the country, through mountains, lakes, and cities was pain, especially with the winter weather and first snow of the season. And finding a sea coast in the Czech Republic? Forget about it. But we made a lake work, built a custom jetty for the right direction of lighting, and waited for the blue hour every day.
ClientNew Balance DirectorSarah Chatfield DoPStuart Graham ProductionKode Agency MullenLowe Service ProductionUnit+Sofa