Alright, folks, buckle up for a trip behind the scenes of "Dior Elixir," where the wizardry of production design meets the alchemy of fragrance.
We've got this wild collaboration with the Original Kids from Paris – these young directors are cooking up something fierce. In Prague, it was a full-on spectacle; the kind of place where model makers are like the black belts of the craft. Now, picture this: a wooden crack so big, we’re sending a camera through it like it's flying through a canyon. But here's where it gets crazy – we got flooded with glucose syrup. I mean, it was like a sticky tsunami, but did that stop us? No way. We went full mad scientist on it, scaling up a lavender blossom to the size of a small tree, lighting it from the inside, and throwing in some smoke for that otherworldly vibe. And just when you think it can't get more intense, we're zipping through fire and coal like it’s nothing – pure insanity.
ClientDior DirectorOriginal Kids DoPDaniel Landin ProductionFrenzy Paris Service ProductionDawson
