We set up these situations where it looks like everything's controlled by some imaginary smartphone gestures. Stuff's flying around, scrolling away, changing outfits and situations. We had to figure out a bunch of special effects to make it work. And yeah, it was raining all damn day so getting that summer vibe was tough. But you know what? We had a blast doing it. It was like playing around and making magic all at once.
ClientErste Group-George DirectorLuboš Vacke DoPRadim Střelka ProductionCreative Embassy AgencyWMLYR